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Entertainment moves us. It moves the hairs the back of our necks, but it also moves our product designers and engineers. The premium brand AVINITY® was born of pure passion, a passion for razor-sharp video and pure, unadulterated sound. Our development team is a convinced that the time is ripe for AVINITY®, a product line developed by ambitious professionals for demanding professionals. Our innovative high-end cables contain signs of the enthusiasm of true connoisseurs – the makers of AVINITY® products are fans of loud blockbusters and quiet independent films, bombastic riffs and tender violins. We believe that this motivation is the best ingredient in the AVINITY® range.